Three-fifths of the site’s content will come from six Tumblr influencers/artists, while the remaining artwork will come from Hyundai’s creative team. There will also be a realtime element to the Tumblr site other pieces of art will be created on the fly based on which threads are most popular as the tournament progresses. The site will contain 120 pieces of football related art, including GIFs, quotes, illustrations and short films, all to be released periodically throughout the tournament. Hyundai teams with Tumblr: At the heart of Hyundai’s World Cup sponsorship lies the #BecauseFutbol campaign, driven by a Tumblr microsite. Social media is expected to play a huge role in this year’s tournament, and we’ve compiled some of the most popular and creative marketing campaigns centered around the event: Hyundai’s dedicated Tumblr site will release 120 pieces of football related artwork including GIFs, quotes, illustrations and short films throughout the 2014 World Cup. Jog 10 minutes down to a coffee shop, rest 10 minutes while enjoying a cup (coffee’s good for you!), and take a different route on the way back to see something new.Today marks the start of the 2014 World Cup, a month-long event highly anticipated by fans – and marketers – around the globe. You’ll need decent shoes, but you should have those already if you’re traveling. You could be an “exerplorer,” combining exercise and exploring with a jog (or bike ride for that matter) around your destination. “I want to combine sightseeing with exercise, so I’m not wasting a single minute of my holiday just to stay in shape.” Here are some ideas of ways to stay fit without using up much of your precious vacation time. All trips are different as well and call for different measures. Instead of giving you the best vacation workout, what if I give you some common scenarios? We’re all different. This is coming from someone who is casually concerned about staying in good health and knows that sometimes it’s a challenge while traveling. Those people will always find a way because they genuinely love exercise. While team after team battle it out on the field, the entire world watches from the sidelines, unified under a common love for good old-fashioned competition.įirst off, let me say that this is not from or for anything close to a workout guru or junkie. Others balk at Brazil’s calculated budget, exceeding $3.5 billion-three times more than South Africa’s expenditures for the 2010 World Cup!Ĭontroversy set aside, I, for one, can appreciate the unique sense of unification the World Cup breeds. Critics claim projects are not on track to be complete by the time summer rolls around. With 3 million+ ticketholders flooding 12 different host cities (each being the capital of its state) throughout Brazil, the 20 th World Cup will surely be a celebratory affair.īrazil, having hosted the World Cup once before, knows the name of the game-infrastructure! In order to prepare for the spotlight, Brazil launched massive projects to build or revamp stadiums (5 of the 12 host cities are slated to receive sparkly new venues, specifically for the World Cup), upgrade airports, and connect bus, light rail, and monorail lines with the city centers of host cities.ĭespite Brazil’s efforts, many worry that Brazil lacks the resources to accommodate an event of this magnitude. All right soccer fans-listen up! The 2014 FIFA World Cup is upon us (well, almost). The most celebrated international football tournament in the world (hence the name) kicks off on Jin São Paulo, Brazil.
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